Briefing > President's Inscriptions

During the last twenty years, China International Advertising Corporation (CIAC) has undergone an unprecedented developing course.         We are lucky enough to live in this era when China is determined to carry out the reform and open door policy in the drastically-changing world. During this period, China's advertising industry has also undergone rapid development. In this inspiring and historical period, the great cause of opening-up and reform just began in the spring of 1984. China International advertising Corporation (CIAC), the first comprehensive foreign-oriented advertising enterprise approved by the former Ministry of Foreign Trade & Economic Coorperation (MOFTEC) was established.

As one of the founders in China's advertising industry, China International Advertising Corporation (CIAC) has witnessed the development of China's reform and opening-up and experienced the glories and dreams of China's advertising industry. During the last 20 fast-developing and meaning ful years, we are honored to live in this changing ear when large-scale state-owned enterprises had made glorious achievements for China's economy with brilliant talents and numerous miracles. As one of 50 large-scale advertisement companies nationwide, China International Advertising Corporation (CAIC) had experienced both hardships and successes.         During the seccessful experiences, China International Advertising Corporation (CIAC) had made important contributions to the development of China's advertisement industry, fulfilling its historical obligations for the value-keeping and revaluation of large-scale national advertisement enterprises. During the hard times, CIAC embodied the spirit of making painstaking efforts, never giving-up, working hard and dedicating, shouldering the historical mission of solving leftover issues and pioneering into new fields. Nowadays against the background of system innovation, CIAC kept abreast of the times and was determined in innovating, trying to become the leader in advertisement industry.         During the last years, under the leadership and support of China General Technology (GROUP) holding, Limited, CIAC has made great progresses in advertisement agency, building up of media, international exhibitions and exchanges, Sci & Tech investment and real-estate development, etc. These achievements are not only driven by the restructuring reform and developments of large-scale state-owned enterprise, but also the outcomes of 14 subsidiaries and more than 370 employees working with high teamwork awareness and common painstaking effort. However, these are not our goals, we are still making great efforts towards achieving our goals.         When we look forward to the future, the enterprises development for the future needs us to have the competitive edge of profound accumulations of experiences and apply them in an appropriate way and have the strength of promoting the new idea while eliminating the old one. in addition, we should also have full confidence of winning and wide-ranging perspectives. We wont enjoy seccesses during the enterprise development, unless we have set ambitious goals and attract excellent talents to make progresses and provide improving services, and uphold integrity and show our strengths.         Thanks to the attention and support from the colleagues and from within the industry giving ti the CIAC, we will keep the spirit of making painstaking efforts and having the fortitude and be bold in exploring and practicing, making more splendid and new chapters in the future restructuring and innovation.